![]() The game was designed by Cyan, Inc., was published by Brøderbund Software, Inc., and was marketed by Brøderbund's Red Orb Entertainment division. ![]() The campaign for Riven, which ran during 19, was developed by Saatchi & Saatchi Advertising. In addition, promotions for Riven had begun building anticipation a year before the game was released in October 1997. The campaign also included radio commercials, print ads, and a network of hyperlinks on the Internet. One television commercial began with a close-up of a book embellished with curious symbols that swept the audience into a world full of abandoned structures, towering cliffs, meandering pathways, and intriguing machines, all new but similar to the sights gamers had found on the islands of Myst. Advertisements for Riven emphasized that it was a continuation of the mysterious story introduced in the first game. Like Myst, Riven was a nonviolent adventure game that involved the exploration of fabulous islands and the solving of puzzles to the accompaniment of an eerily beautiful sound track. Riven and its phenomenally successful predecessor, Myst, were the two most popular PC games in 1997, and they remained among the highest-ranked computer games throughout 1998. The essay continues to refer to The Learning Company, as they owned Riven when the campaign was launched.Īn advertising campaign that used spectacular screen shots from Riven: The Sequel to Myst helped make the product the leading computer game in the United States within two months of its release. NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, the Riven product was acquired by Cyan Worlds Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |